If you have a cheap Nike Jordan shoes business, it is imperative that you understand the advantages of the digital future of your store. Today, retail executives strive to ensure that their stores are able to successfully blend the traditional brick-and-mortar showroom with the advantages offered by e-commerce and internet technology. Today, we are able to capture glimpses of the digital future of retail in many stores that are already in existence. Retailers worldwide are attempting to rope in e-commerce’s unique logistical and technological capabilities. Examples of these innovations include personalized shopping recommendations based on a consumer’s internet searches and the seemingly endless databases of already-existent SKUs that are available. By combining your traditional cheap Nike Jordan shoes business with the technological innovations that are currently in existence, your brand will prove to be highly appealing to consumers and your operations will render higher levels of profits.
The Time Use Survey
The Bureau of Labor Statistics conducted a Time Use Survey on the American people that monitored various methods in which time is spent. This survey covered the year of 2004 through 2012. While this survey did indicate that many still shopped at local retailers and malls, it also established that online sales were growing in the double digits. In the last year of the study, online sales were up nearly 17%. In the year 2013, just a year after the conclusion of the Time Use Survey, online shopping and sales had nearly doubled. Based on this information alone, it has been determined that a retail store that elects to sell traditionally in an offline market must allow for online shoppers, too! This means that you should take your cheap Nike Jordan shoes business and create an online retail site that will also generate sales. Not only will this assist in providing an instant boost to your profits, it will also build your brand more quickly.
Connecting is Key
When it comes to combining a traditional cheap Nike Jordan shoes business with online consumers, it is important to know and understand that connecting is key. The first stage of connection occurs when you place your shoe business on the World Wide Web. The next step to connecting is to let your target audience know that you are now offering your products online and offline. One of the best methods to succeeding in this goal is to use social media platforms such as Twitter, Pinterest, and Facebook. Not only will you be able to engage directly with customers who are interested in your products, but, you will be able to showcase all of the merchandise that you offer, offer special discounts to consumers that purchase a specific dollar amount of product, or even provide free shipping! By connecting your brick-and-mortar business to the internet, you are optimizing the digital future of your store. You will experience more sales and more profits! If you would like additional information on how to succeed in creating a digital future for your cheap Nike Jordan shoes business, click HERE.